This Year’s Colors May Have a Political Edge

pantone colors

The Pantone Color Institute provides color trend forecasting each year. They help companies make the most informed decisions about color for their brands or products to gain a competitive edge.

Pantone says it’s the company’s job to reflect social trends and capture them in a shade — which will then become part of the fabrics of our lives, as it were.  Check out this article in the New York Times stating that this year’s colors may have a political edge!

“Pantone has a broad constituency to manage; this is not about the cutting edge, but the big middle.”