The Pantone Color Institute provides color trend forecasting each year. They help companies make the most informed decisions about color for their brands or products to gain a competitive edge.
Pantone says it’s the company’s job to reflect social trends and capture them in a shade — which will then become part of the fabrics of our lives, as it were. Check out this article in the New York Times stating that this year’s colors may have a political edge!
“Pantone has a broad constituency to manage; this is not about the cutting edge, but the big middle.”