TYPE: Event Planning | Graphics | Communications
CLIENT: Public Interest Law Center
SECTOR: Non- Profit
HIGHLIGHTS: The event achieved a 25% increase in gross event revenue.
Challenge: The Public Interest Law Center asked M+G to design an event to achieve stretch fundraising goals marking its 50th anniversary of executing impact litigation on behalf of marginalized communities seeking economic, environmental, and social justice.
Solution: M+G created a signature event entitled “50 Years in Pursuit of Justice,” staged at the newly opened Cherry Street Pier with dramatic views of the Delaware River and Ben Franklin Bridge. The event took attendees on a journey of the organization‘s history via an upbeat party and live show. It was the highest revenue producer in the organization's fundraising history.