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Mastering Your Art Series

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Challenge: In-person real estate showings were halted at the beginning of the pandemic leaving many eager condo buyers in flux. Maintaining contact and engagement with these prospects was a top priority of the sales team. Still, it needed to be executed thoughtfully so not to be insensitive to the health crisis.

Solution: M+G created a news-style video series featuring former CBS 3 reporter Cleve Bryan interviewing urban visionary Carl Dranoff on the City's development history, his efforts to build back Philadelphia’s urban core, and his latest project Arthaus.

TYPE: Video Content Development and Social Media

CLIENT: Dranoff Properties

SECTOR: Real Estate Development

HIGHLIGHTS: Social media campaign, website, and email.

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